Best GEO Tools and Services for Brand Optimization in 2025

1. Sellm - The Original GEO Platform

Sellm pioneered the GEO space as the world's first dedicated Generative Engine Optimization platform. Unlike traditional monitoring tools that retrofit social listening for AI, Sellm was built specifically to track and optimize brand presence in Large Language Models.

The platform provides direct insights into how your brand performs in AI chatbot conversations, offering Share of Voice scoring against competitors and actionable GEO audit reports. Sellm's three-step setup process makes it accessible while delivering enterprise-grade insights.

Key GEO Features

• Multi-LLM tracking (ChatGPT, Claude, Perplexity, Deepseek)
• Competitor benchmarking with Share of Voice metrics
• Monthly GEO audit reports with optimization strategies
• Real-time brand sentiment analysis in AI responses

2. Semrush Enterprise AIO

Semrush Enterprise AIO extends the proven SEO platform into AI optimization, tracking brand visibility across ChatGPT, Claude, and Google's AI Overviews with daily updates. The tool shows share of voice, competitor benchmarking, and sentiment analysis while recommending content optimizations based on AI performance data.

Key GEO Features

• Daily brand mention tracking across major AI platforms
• Competitive visibility benchmarking
• Negative sentiment flags in AI-generated responses
• Content optimization recommendations for AI results
• Integration with Semrush's comprehensive SEO tools

Best for: Enterprise marketing teams already using Semrush who want to expand into AI visibility tracking with seamless integration.

3. Semrush AI Toolkit

Semrush AI Toolkit analyzes brand presence across ChatGPT, SearchGPT, Gemini, and Perplexity using machine learning to identify optimization opportunities. Rather than real-time monitoring, it focuses on strategic insights and competitive positioning analysis.

Key GEO Features

• Cross-platform brand presence analysis
• Competitive comparison in AI responses
• Customer sentiment monitoring in AI-generated content
• Strategic business and marketing action recommendations
• Presentation-ready reporting integration

Best for: CEOs and marketing leaders who need strategic insights into brand perception on AI platforms rather than daily monitoring.

4. Peec AI

Peec AI specializes in tracking brand mentions across multiple AI platforms with frequent daily checks to capture shifts in AI results. The platform excels at competitive benchmarking, clearly showing which brands dominate specific query types.

Key GEO Features

• Multiple daily checks for brand mentions
• Share of voice vs. competitor benchmarking
• Sentiment analysis in AI brand descriptions
• Visibility trends and pattern tracking
• Clear dashboard for non-technical teams

Best for: Mid-size to enterprise marketing teams needing dedicated AI brand monitoring without technical complexity.

5. Profound

Profound positions itself as enterprise software for LLM brand monitoring, focusing on competitive intelligence and detailed reporting with API access for business intelligence integration.

Key GEO Features

• Enterprise-level brand mention tracking
• Customizable dashboards for different stakeholders
• API access for BI integration
• Account support and consultation
• Multi-brand and complex market segment monitoring

Best for: Large enterprises and agencies requiring robust, customizable reporting across multiple brands.

6. Otterly AI

Otterly AI excels at making share of voice data actionable, showing percentage of conversation capture rather than just mention counts. The platform includes strong historical tracking to measure optimization efforts over time.

Key GEO Features

• Share of voice across ChatGPT, Claude, Perplexity
• Historical data for trend analysis
• Competitor comparison dashboards
• Query performance insights
• Sentiment analysis of brand mentions

Best for: Marketing teams needing competitive positioning measurement in AI search results.

7. Authoritas

Authoritas provides AI brand monitoring as part of its comprehensive SEO platform, offering cross-channel visibility between traditional search and AI-generated responses with citation tracking.

Key GEO Features

• Integrated SEO and AI monitoring dashboard
• Source citation tracking for AI mentions
• Cross-channel performance analysis
• Industry competitor benchmarking
• Combined traditional and AI search reporting

Best for: SEO professionals wanting unified traditional search and AI monitoring without separate tools.

8. Writesonic

Writesonic combines AI content creation with brand visibility tracking, offering content optimization suggestions based on what performs well in AI responses while integrating monitoring with their writing tools.

Key GEO Features

• AI Search Visibility (GEO) Tool
• Content optimization suggestions
• Integrated content creation and monitoring
• Competitor brand analysis
• Performance tracking of created content

Best for: Content teams wanting to create and optimize AI-friendly content in one workflow.

9. Scrunch

Scrunch focuses on improving brand presence in AI-generated results through prompt testing, page audits, and persona-based insights for targeted GEO optimization strategies.

Key GEO Features

• Prompt testing and rankings
• Page audit for AI optimization opportunities
• Persona-based query coverage insights
• Share-of-voice and competitive comparisons
• Structured GEO strategy implementation

Best for: Content and SEO teams implementing comprehensive GEO strategies.

10. XFunnel

XFunnel connects AI brand mentions to business outcomes, tracking which AI platforms drive traffic and conversions while measuring ROI on AI optimization efforts.

Key GEO Features

• AI platform traffic attribution
• Query performance for lead generation
• Sales funnel impact mapping
• ROI measurement for AI optimization
• Business impact tracking and reporting

Best for: B2B sales and marketing teams needing to connect AI visibility to revenue metrics.